Using AI in a Hong Kong company: six checks from privacy law and guidance

By A2FF DigitalPublished 9 min read

First published version.

In short

  1. Hong Kong's Personal Data (Privacy) Ordinance sets duties for data users, and PCPD guidance recommends ways to govern AI that involves personal data.
  2. They point to six checks: name someone senior, match human oversight to the risk, limit personal data to what is needed, write staff rules, plan for incidents and tell people when AI is involved.
  3. Each check says whether it comes from the law or from guidance.

This is part of our work on AI Solutions.

Six checks for a Hong Kong company using AI, each marked law or guidance.

In our view, AI governance names who may use AI, which work it may handle, which records the workflow keeps and where each job needs approval. Hong Kong's Personal Data (Privacy) Ordinance sets duties for data users handling personal data. Guidance from the Office of the Privacy Commissioner for Personal Data (PCPD) recommends ways to govern AI involving personal data and staff use of generative AI. Each check names its source; your legal adviser can assess which duties apply to you.

Under each check, 'Our check' is A2FF's suggested internal test, not a legal requirement.

Six checks from Hong Kong privacy law and guidance

  1. 01Name someone senior to be accountable for AIPCPD guidancePCPD Model FrameworkOur check: You can name the person, and every new AI use goes through them.
  2. 02Assess the risk, then set human oversight to matchPCPD guidancePCPD Model FrameworkOur check: Each AI use has a written risk level and a named person who reviews its output.
  3. 03Limit personal data to what is needed; check its permitted use and securityLawPersonal Data (Privacy) OrdinanceOur check: Each approved AI tool has a written list of the data it may and may not see.
  4. 04Give staff written rules for generative AIPCPD guidancePCPD employee checklistOur check: Staff can find the policy and the list of approved tools, and have had training on both.
  5. 05Plan for when AI goes wrong, including data breachesPCPD guidancePCPD checklist and 2026 checksOur check: Your breach response plan says who acts first when a leak comes through an AI tool.
  6. 06Tell people when AI is involvedPCPD guidancePCPD Model FrameworkOur check: Your privacy notice and any customer-facing AI tool say where AI is used.
The 'Our check' lines are A2FF's view. PCPD and the Personal Data (Privacy) Ordinance, read 4 October 2026; see Sources.

1. Name someone senior to be accountable for AI

PCPD guidance

For AI involving personal data, the PCPD's Model Framework says an internal AI governance structure "should be established"; in its example, a C-level executive leads a cross-functional team.

The Model Framework (June 2024) says an AI governance structure "may include" a governance committee that reports to the board, and that a "C-level executive" should be designated to lead the cross-functional team.

Our check: you can name the person, and every new AI use goes through them.

Source (PCPD guidance): "Artificial Intelligence: Model Personal Data Protection Framework", June 2024 [2].

2. Assess the risk, then set human oversight to match

PCPD guidance

Assess the risks of each AI use involving personal data, the PCPD advises, and match human oversight to them.

The Model Framework says "human actors should be held accountable for the decisions and output made by AI". It adds that a high-risk system should take a "human-in-the-loop" approach.

Our check: each AI use has a written risk level and a named person who reviews its output.

Source (PCPD guidance): Model Framework, Part II and paras 12, 31 and 32 [2].

3. Limit personal data to what is needed; check its permitted use and security

Law

The PCPD's Model Framework says organisations "should ensure compliance with the requirements under the Personal Data (Privacy) Ordinance" when handling personal data in "procuring, implementing and using AI solutions".

The Ordinance's Schedule 1 holds six Data Protection Principles, which the Model Framework says "represent the core requirements of the PDPO". Three apply here:

  • Principle 1: data collected must be "adequate but not excessive" for its purpose.
  • Principle 3: personal data shall not, "without the prescribed consent of the data subject, be used for a new purpose".
  • Principle 4: "all practicable steps" must be taken to protect data from unauthorized or accidental access, processing, erasure, loss or use. A data user that engages a data processor must "adopt contractual or other means" to protect the data it hands over.

Our check: each approved AI tool has a written list of the data it may and may not see.

Source (law): Personal Data (Privacy) Ordinance, Cap. 486, Schedule 1 [1]; PCPD Model Framework, para 8 [2].

4. Give staff written rules for generative AI

PCPD guidance

The PCPD's March 2025 checklist helps a company write down which generative AI tools staff may use, what they may put in and what they may do with the output.

On input, it says to give "clear instructions on the types and amounts of information that can be inputted into Gen AI tools". Its practical tips include "Transparency: Regularly communicate the policies or guidelines to employees" and "Training and resources: Educate employees on how to use Gen AI tools effectively and responsibly".

Our check: staff can find the policy and the list of approved tools, and have had training on both.

Source (PCPD guidance): "Checklist on Guidelines for the Use of Generative AI by Employees", March 2025 [3].

5. Plan for when AI goes wrong, including data breaches

PCPD guidance

The PCPD's checklist suggests a staff AI policy cover "Response to AI incident and data breach incident".

The PCPD's 2026 compliance checks covered 60 organisations, not Hong Kong companies in general. Of the 22 organisations with data breach response plans, 9 (around 41%) "specifically addressed AI-related data breach incidents".

Our check: your breach response plan says who acts first when a leak comes through an AI tool.

Source (PCPD guidance): PCPD checklist [3]; PCPD media statement on compliance checks on 60 organisations, 19 May 2026 [4].

What the PCPD found in its 2026 checks

  • 57 of 60 organisations (95%) used AI in day-to-day operations
  • 24 of those 57 (about 42%) collected or used personal data through AI
  • 22 of those 24 (about 92%) had data breach response plans
  • 9 of those 22 (around 41%) specifically addressed AI-related data breach incidents
  • 7 of the 24 (about 29%) specified the use of AI tools in their personal information collection statements
Counts for the 60 organisations the PCPD checked, not for Hong Kong companies in general. PCPD media statement, 19 May 2026.

6. Tell people when AI is involved

PCPD guidance

The PCPD recommends openness with staff, customers and others affected about where a company uses AI.

The Model Framework says a company's "use of AI should be transparent to stakeholders". Where personal data are involved, it notes that companies "must communicate the required information" under the privacy law, such as the purpose the data are used for. Beyond that, it says companies "should consider" "clearly and prominently disclosing the use of AI systems unless the use is obvious in the circumstances and context".

Our check: your privacy notice and any customer-facing AI tool say where AI is used.

Source (PCPD guidance): Model Framework, Part IV, paras 51 to 53 [2].

If this applies to you

  • If you are a bank, the HKMA's circular of 19 August 2024 is addressed to all authorized institutions and gives consumer-protection principles for customer-facing generative AI applications. In that context, it says their board and senior management "should remain accountable for all the GenAI-driven decisions and processes".
  • If you are a licensed corporation, the SFC's circular of 12 November 2024 is addressed to licensed corporations using AI language models in relation to regulated activities. Its circular of 2 June 2026 asks licensed corporations, SFC-licensed virtual asset service providers and associated entities to review and enhance their cybersecurity measures.
  • If you use AI agents, the PCPD's guidance of 25 August 2026 says: "AI agents are not legal persons; organisations, as data users, remain accountable for complying with the requirements of the PDPO".
  • If you are a third-country AI provider or deployer whose system's output is used in the EU, Article 2(1)(c) of the EU AI Act covers "providers and deployers of AI systems that have their place of establishment or are located in a third country, where the output produced by the AI system is used in the Union".
  • If you provide generative AI services to the mainland public, the mainland's generative AI measures (《生成式人工智能服务管理暂行办法》, in force 15 August 2023) apply, under Article 2, to services that provide generated content to the public in mainland China.

What is coming

The 2026 Policy Address announced the creation of a Commissioner for AI post under the Digital Policy Office. It also announced AI Agent safety-management guidelines that the Government will promulgate, in collaboration with the Hong Kong Artificial Intelligence Research and Development Institute, "applicable to society at large next year".

Frequently asked questions

Sources

Checked against the issuer's page on 4 October 2026.

  1. HKSAR Government, Personal Data (Privacy) Ordinance, Cap. 486, Schedule 1. https://www.elegislation.gov.hk/hk/cap486!en
  2. PCPD, "Artificial Intelligence: Model Personal Data Protection Framework". June 2024. https://www.pcpd.org.hk/english/resources_centre/publications/files/ai_protection_framework.pdf
  3. PCPD, "Checklist on Guidelines for the Use of Generative AI by Employees". March 2025. https://www.pcpd.org.hk/english/resources_centre/publications/files/guidelines_ai_employees.pdf
  4. PCPD, media statement on compliance checks on 60 organisations. 19 May 2026. https://www.pcpd.org.hk/english/news_events/media_statements/press_20260519.html
  5. PCPD, "Protecting Personal Data Privacy in the Use of Agentic AI". 25 August 2026. https://www.pcpd.org.hk/english/resources_centre/publications/files/pcpd_use_of_agentic_ai.pdf
  6. Digital Policy Office, "AI and Data Ethics" page, revised 30 June 2026. https://www.digitalpolicy.gov.hk/en/our_work/data_governance/policies_standards/ethical_ai_framework/
  7. HKMA, "Consumer Protection in respect of Use of Generative Artificial Intelligence". 19 August 2024. https://brdr.hkma.gov.hk/eng/doc-ldg/docId/getPdf/20241107-1-EN/20241107-1-EN.pdf
  8. SFC, circular to licensed corporations, "Use of generative AI language models". 12 November 2024. https://apps.sfc.hk/edistributionWeb/api/circular/openFile?lang=EN&refNo=24EC55
  9. SFC, circular, "Enhanced cybersecurity measures to address evolving risks arising from artificial intelligence-enabled cyberattacks". 2 June 2026. https://apps.sfc.hk/edistributionWeb/api/circular/list-content/circular/intermediaries/supervision/doc?lang=EN&refNo=26EC32
  10. The Chief Executive's 2026 Policy Address, "Risk Governance", paras 121 to 123. 16 September 2026. https://www.info.gov.hk/gia/general/202609/16/P2026091600264.htm
  11. European Parliament and Council, Regulation (EU) 2024/1689, Article 2(1)(c). https://eur-lex.europa.eu/legal-content/EN/TXT/HTML/?uri=OJ:L_202401689
  12. Cyberspace Administration of China and six other bodies, 《生成式人工智能服务管理暂行办法》, Articles 2 and 24. 10 July 2023. https://www.cac.gov.cn/2023-07/13/c_1690898327029107.htm
Talk to us about AI Solutions

Putting the six checks into your AI work

Tell us the AI job you have in mind. We will test it against the six checks for whoever handles legal and compliance to review, then build the AI policy, risk register and owner model they confirm into the workflow.

Talk to us about AI Solutions
Share this article LinkedIn Facebook
All articles
Scroll to Top