.p-brand-intelligence{--bi-max:1360px;--bi-pad:64px;--t-label:13px;--t-body:18px;--t-lead:24px;--t-display:clamp(30px,2.6vw,38px);--t-title:clamp(40px,4.4vw,64px);--bi-mono:'Geist Mono',ui-monospace,monospace;--bi-measure:686px;--bi-measure-wide:859px;--bi-mark:var(--violet)}html[data-theme="dark"] .p-brand-intelligence{--bi-mark:#A78BFA}.p-brand-intelligence > .container{max-width:var(--bi-max);padding-inline:var(--bi-pad)}.p-brand-intelligence.bi-sec{padding:72px 0}.p-brand-intelligence.bi-turn{padding:104px 0}.p-brand-intelligence{scroll-margin-top:144px}.p-brand-intelligence .eyebrow.eyebrow{font-size:19px;font-weight:500;color:var(--text);letter-spacing:.01em;margin-bottom:20px;gap:8px;white-space:normal;align-items:baseline}.p-brand-intelligence .eyebrow.eyebrow .eyebrow-dot{flex:none;position:relative;top:-1px;width:9px;height:9px;background:var(--grad)}.p-brand-intelligence .section-head{padding:0 0 32px;display:block;max-width:900px}.p-brand-intelligence .section-title{font-size:var(--t-title);max-width:20ch;line-height:1.02;margin:0;color:var(--text);text-wrap:balance}.p-brand-intelligence .bi-deck{font-size:var(--t-lead);line-height:1.45;color:var(--text-mid);max-width:var(--bi-measure-wide);margin:20px 0 0;text-align:left}.p-brand-intelligence .bi-p{font-size:var(--t-body);line-height:1.6;color:var(--text);max-width:var(--bi-measure);margin:0;text-align:left}.p-brand-intelligence .bi-p + .bi-p{margin-top:20px}.p-brand-intelligence h1,.p-brand-intelligence h2,.p-brand-intelligence h3{color:var(--text)}.p-brand-intelligence h3{font-size:var(--t-lead);font-weight:500;letter-spacing:-.02em;margin:0}.p-brand-intelligence.bi-hero{padding-bottom:72px}.p-brand-intelligence .bi-split{display:grid;grid-template-columns:minmax(0,7fr) minmax(0,4fr);gap:48px;align-items:start}.p-brand-intelligence .bi-hero-body{max-width:none}.p-brand-intelligence .bi-h1{font-size:clamp(40px,4.6vw,66px);line-height:1.02;letter-spacing:-.04em;max-width:30ch;color:var(--text);overflow-wrap:break-word}.p-brand-intelligence .bi-hero-body .hero-sub{max-width:var(--bi-measure);margin-top:32px;margin-bottom:20px;text-align:left;font-size:var(--t-lead);line-height:1.45;color:var(--text)}.p-brand-intelligence .bi-h1 .grad-text{background:linear-gradient(90deg,var(--violet) 0%,var(--magenta) 100%);-webkit-background-clip:text;background-clip:text;white-space:nowrap}.p-brand-intelligence .bc-link{color:var(--text-mid)}.p-brand-intelligence .bc-sep{color:var(--line-2)}.p-brand-intelligence .bi-hero-fig{margin:0;border-radius:14px;overflow:hidden;border:1px solid var(--line);background:var(--panel-bg-2)}.elementor .elementor-widget:not(.elementor-widget-text-editor):not(.elementor-widget-theme-post-content) .p-brand-intelligence figure.bi-hero-fig{margin:0}.p-brand-intelligence .bi-hero-fig img,.p-brand-intelligence .bi-hero-fig .mock-pending{display:block;width:100%;height:auto}@media (min-width:981px){.p-brand-intelligence.bi-hero .bi-split{grid-template-columns:minmax(0,6.5fr) minmax(0,4.5fr);align-items:center}}.p-brand-intelligence .bi-def-body{max-width:var(--bi-measure-wide)}.p-brand-intelligence .bi-lede{font-size:var(--t-lead);line-height:1.45;color:var(--text);max-width:var(--bi-measure-wide);margin:0 0 20px;text-align:left}.p-brand-intelligence .bi-parts{margin:0;display:flex;flex-direction:column;--bi-gap:20px}.elementor .elementor-widget:not(.elementor-widget-text-editor):not(.elementor-widget-theme-post-content) .p-brand-intelligence figure.bi-parts{margin:0}.p-brand-intelligence .bi-parts-in{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:var(--bi-gap)}.p-brand-intelligence .bi-part{position:relative;display:flex;flex-direction:column;gap:8px;padding:20px;border:1px solid var(--line-2);border-radius:14px;background:var(--bg)}.p-brand-intelligence .bi-part h3{font-size:var(--t-lead);line-height:1.2}.p-brand-intelligence .bi-part p{margin:0;font-size:var(--t-body);line-height:1.5;color:var(--text-mid);text-align:left}.p-brand-intelligence .bi-part::after{content:"";position:absolute;left:50%;top:100%;width:1px;height:21px;background:var(--line-2)}.p-brand-intelligence .bi-parts-bar{position:relative;display:block;height:1px;margin:20px calc((100% - 3 * var(--bi-gap)) / 8) 0;background:var(--line-2)}.p-brand-intelligence .bi-parts-bar::after{content:"";position:absolute;left:50%;top:0;width:1px;height:20px;background:var(--line-2)}.p-brand-intelligence .bi-parts-out{align-self:center;margin-top:20px;padding:8px 20px;border-radius:999px;background:var(--text);color:var(--bg);font-size:var(--t-body);font-weight:500;letter-spacing:-.01em;line-height:1.4;text-align:center}.p-brand-intelligence .bi-stat{margin-top:32px;color:var(--text-mid)}.p-brand-intelligence .bi-stat a{color:var(--text);text-decoration:underline;text-decoration-thickness:1px;text-underline-offset:3px}.p-brand-intelligence .bi-stat a:focus-visible{outline:2px solid var(--bi-mark)!important;outline-offset:3px!important;border-radius:4px}.p-brand-intelligence .bi-shift{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:20px;max-width:1080px}.p-brand-intelligence .bi-past,.p-brand-intelligence .bi-now{padding:20px;display:flex;flex-direction:column;justify-content:center;gap:8px;border-radius:14px;min-height:168px}.p-brand-intelligence .bi-past{background:var(--panel-bg);color:var(--text-mid);border:1px solid var(--line)}.p-brand-intelligence .bi-now{background:var(--violet);color:#fff;border:1px solid transparent}.p-brand-intelligence .bi-shift-k{font-family:var(--bi-mono);font-size:var(--t-label);letter-spacing:.09em;text-transform:uppercase}.p-brand-intelligence .bi-past .bi-shift-k{color:var(--text-mid)}.p-brand-intelligence .bi-now .bi-shift-k{color:rgba(255,255,255,.92)}.p-brand-intelligence .bi-shift-t{margin:0;font-size:var(--t-display);font-weight:500;letter-spacing:-.05em;line-height:1}.p-brand-intelligence .bi-past .bi-shift-t{color:var(--text-dim)}.p-brand-intelligence .bi-shift-s{font-size:var(--t-body);line-height:1.4;max-width:34ch}.p-brand-intelligence .bi-now .bi-shift-s{color:rgba(255,255,255,.86)}.p-brand-intelligence .bi-shift-bars{display:flex;flex-direction:column;gap:8px;width:100%;max-width:360px;padding:0}.p-brand-intelligence .bi-shift-bars i{display:block;height:8px;border-radius:999px;background:var(--text-dim)}.p-brand-intelligence .bi-now .bi-shift-bars i{background:rgba(255,255,255,.4)}.p-brand-intelligence .bi-now .bi-shift-bars i.is-moved{background:#fff}.p-brand-intelligence .bi-tab-set{margin-top:0}.p-brand-intelligence .bi-tabs{display:flex;flex-wrap:wrap;column-gap:32px;border-bottom:1px solid var(--line-2)}.p-brand-intelligence .bi-tab{position:relative;appearance:none;-webkit-appearance:none;margin:0;padding:8px 0 20px;background:none;border:0;border-radius:0;box-shadow:none;font:inherit;font-size:var(--t-lead);font-weight:500;letter-spacing:-.02em;line-height:1.25;color:var(--text-mid);text-align:left;cursor:pointer;scroll-margin-top:144px}.p-brand-intelligence .bi-tab:hover{color:var(--text)}.p-brand-intelligence .bi-tab[aria-selected="true"]{color:var(--text)}.p-brand-intelligence .bi-tab[aria-selected="true"]::after{content:"";position:absolute;left:0;right:0;bottom:-1px;height:2px;background:var(--bi-mark)}.p-brand-intelligence .bi-tab:focus-visible{outline:2px solid var(--bi-mark)!important;outline-offset:3px!important;border-radius:6px}.p-brand-intelligence .bi-panels{padding-top:32px}.p-brand-intelligence .bi-panel{display:none;min-width:0}.p-brand-intelligence .bi-panel.is-on{display:block;animation:bi-panel-in .16s ease-out}@media (prefers-reduced-motion:reduce){.p-brand-intelligence .bi-panel.is-on{animation:none}}.p-brand-intelligence .bi-panel:focus-visible{outline:2px solid var(--bi-mark)!important;outline-offset:8px!important;border-radius:14px}.p-brand-intelligence .bi-steps{counter-reset:bi-step;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:20px}.p-brand-intelligence .bi-step{position:relative;counter-increment:bi-step;display:flex;flex-direction:column;gap:8px}.p-brand-intelligence .bi-step::before{content:counter(bi-step,decimal-leading-zero);position:relative;z-index:1;display:flex;align-items:center;justify-content:center;width:48px;height:48px;margin-bottom:20px;border:1px solid var(--text);border-radius:999px;background:var(--bg);font-family:var(--bi-mono);font-size:var(--t-label);letter-spacing:.06em;color:var(--text)}.p-brand-intelligence .bi-step:not(:last-child)::after{content:"";position:absolute;left:48px;top:24px;width:calc(100% - 48px + 20px);height:1px;background:var(--line-2)}.p-brand-intelligence .bi-step h3{font-size:var(--t-body);line-height:1.3;letter-spacing:-.01em}.p-brand-intelligence .bi-step p{margin:0;font-size:var(--t-body);line-height:1.5;color:var(--text-mid);text-align:left}.p-brand-intelligence .bi-terms{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));column-gap:48px;align-items:start}.p-brand-intelligence .bi-term-lead{grid-column:1 / -1}.p-brand-intelligence .bi-group,.p-brand-intelligence .bi-term-lead{margin:0}.p-brand-intelligence .bi-term{padding:20px 0;border-top:1px solid var(--line)}.p-brand-intelligence .bi-term dt{font-size:var(--t-body);font-weight:500;line-height:1.3;color:var(--text)}.p-brand-intelligence .bi-term dd{margin:8px 0 0;font-size:var(--t-body);line-height:1.5;color:var(--text-mid);max-width:var(--bi-measure)}.p-brand-intelligence .bi-term-lead dt,.p-brand-intelligence .bi-term-head dt{font-size:var(--t-lead);letter-spacing:-.02em;line-height:1.25}.p-brand-intelligence .bi-term-head{border-top-color:var(--text)}.p-brand-intelligence .bi-terms{counter-reset:bi-part}.p-brand-intelligence .bi-group{counter-increment:bi-part}.p-brand-intelligence .bi-term-head dt::before{content:counter(bi-part,decimal-leading-zero);display:inline-block;margin-right:8px;font-family:var(--bi-mono);font-size:var(--t-label);letter-spacing:.06em;color:var(--text-mid);vertical-align:.2em}.p-brand-intelligence .bi-brief{max-width:var(--bi-measure-wide);padding:32px;border:1px solid var(--line-2);border-radius:14px;background:var(--bg)}.p-brand-intelligence .bi-brief-k{display:block;padding-bottom:20px;font-family:var(--bi-mono);font-size:var(--t-label);letter-spacing:.09em;text-transform:uppercase;color:var(--text-mid)}.p-brand-intelligence .bi-brief-l{margin:0}.p-brand-intelligence .bi-brief-row{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,2fr);column-gap:32px;padding:20px 0;border-top:1px solid var(--line);align-items:baseline}.p-brand-intelligence .bi-brief-row dt{font-size:var(--t-lead);font-weight:500;letter-spacing:-.02em;line-height:1.25;color:var(--text)}.p-brand-intelligence .bi-brief-row dd{margin:0;font-size:var(--t-body);line-height:1.5;color:var(--text-mid)}.p-brand-intelligence .bi-brief-by{margin-top:32px;color:var(--text-mid)}.p-brand-intelligence .faq-h{margin:0;font-size:inherit;font-weight:inherit;line-height:inherit}.p-brand-intelligence .faq-h .faq-q{width:100%;font-size:var(--t-body)}.p-brand-intelligence .faq-a p{text-align:left;font-size:var(--t-body);line-height:1.6}.p-brand-intelligence .faq-q:focus-visible{outline:2px solid var(--bi-mark)!important;outline-offset:3px!important;border-radius:6px}.p-brand-intelligence.cta{background:var(--bg)}.p-brand-intelligence .cta-title{font-size:var(--t-title);max-width:20ch;line-height:1.02}.p-brand-intelligence .cta-sub{font-size:var(--t-body);line-height:1.55;max-width:var(--bi-measure);color:var(--text-mid);text-align:left}html[data-theme="dark"] .p-brand-intelligence .bi-past .bi-shift-t{color:#e8e6df}@media (max-width:980px){.p-brand-intelligence{--bi-pad:24px}.p-brand-intelligence.bi-sec{padding:48px 0}.p-brand-intelligence.bi-turn{padding:72px 0}.p-brand-intelligence.bi-hero{padding-bottom:48px}.p-brand-intelligence .bi-split{grid-template-columns:1fr;gap:32px}.p-brand-intelligence .bi-deck{max-width:none}.p-brand-intelligence .section-title{max-width:none}.p-brand-intelligence .bi-shift{grid-template-columns:1fr}.p-brand-intelligence .bi-past,.p-brand-intelligence .bi-now{min-height:0}.p-brand-intelligence .bi-parts-in{grid-template-columns:1fr}.p-brand-intelligence .bi-part::after{display:none}.p-brand-intelligence .bi-parts-bar{width:1px;height:20px;margin:0 auto}.p-brand-intelligence .bi-parts-bar::after{display:none}.p-brand-intelligence .bi-steps{grid-template-columns:1fr;gap:20px}.p-brand-intelligence .bi-step{display:grid;grid-template-columns:48px minmax(0,1fr);column-gap:20px;row-gap:8px;align-content:start}.p-brand-intelligence .bi-step::before{grid-row:1 / span 2;margin-bottom:0}.p-brand-intelligence .bi-step h3{grid-column:2;align-self:center;padding-top:8px}.p-brand-intelligence .bi-step p{grid-column:2}.p-brand-intelligence .bi-step:not(:last-child)::after{left:24px;top:48px;width:1px;height:calc(100% - 48px + 20px)}.p-brand-intelligence .bi-terms{grid-template-columns:1fr}}@media (max-width:480px){.p-brand-intelligence.bi-hero .eyebrow.kicker{font-size:var(--t-label);margin-top:8px}.p-brand-intelligence .bi-tabs{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));column-gap:20px;align-items:end}.p-brand-intelligence .bi-tab{font-size:var(--t-body);padding:8px 0 20px}.p-brand-intelligence .bi-brief{padding:20px}.p-brand-intelligence .bi-brief-row{grid-template-columns:1fr;row-gap:8px}.p-brand-intelligence .bi-brief-row dt{font-size:var(--t-body)}.p-brand-intelligence .bi-now{background:var(--panel-bg);color:var(--text);border:1px solid var(--violet)}.p-brand-intelligence .bi-now .bi-shift-k{color:var(--text-mid)}.p-brand-intelligence .bi-now .bi-shift-s{color:var(--text)}.p-brand-intelligence .bi-now .bi-shift-bars i{background:var(--text-dim)}.p-brand-intelligence .bi-now .bi-shift-bars i.is-moved{background:var(--text)}}